Whisker Wellness
How might I develop pathways for managing cat allergens in households, promoting a harmonious living environment for individuals with cat allergies and their cats?
Project
This project explores solutions for cat lovers with allergies, aiming to create a harmonious living environment for them and their feline companions. Through research and design, I developed innovative pathways, including specialized products and routines, to reduce allergic reactions and enhance the relationship between individuals and their cats.
TIMELINE
One Semester
context
For this project, I set out to address a personal concern: the management of cat allergens in households. My research question, "How might I develop pathways for managing cat allergens in households, promoting a harmonious living environment for individuals with cat allergies and their cats?" guided my exploration.
To bring this idea to life, I developed a brand that serves as a one-stop shop for all allergy-reducing products. This brand, named "Whisker Wellness," offers a range of innovative solutions to help cat lovers with allergies. The deliverables for this project include packaging for the products, a thank-you card to show appreciation to our customers, food packaging, and a cohesive logo and pattern that reflects the brand's identity and values.
Design Elements
LOGO
PATTERN
COLOR PALETTE
Project Overview
Research and Insights
In addressing the challenge of managing cat allergens in households, my research encompassed a blend of secondary sources, such as literature reviews, and primary research, including structured interviews. These efforts aimed to create a harmonious living environment for individuals with cat allergies and their feline companions. Insights gleaned from this research illuminated the significant impact of cat allergens on individuals, including symptoms like sinus infections, skin irritations, and asthma. This research underscored the challenges faced by cat owners in managing allergies, contributing to the overarching goal of providing accessible information and products to alleviate these symptoms.
Design and Development
Conceptualization for this project included the development of packaging designs and branding strategies for cat allergy-reducing products. These designs were crafted to be both functional and aesthetically pleasing, aligning with the brand's identity and values. Implementation involved translating these concepts into tangible packaging solutions effectively communicating the product's purpose. These designs were refined through user feedback and testing to ensure practicality, appeal, and efficacy in reducing cat allergens. Challenges encountered included sourcing environmentally friendly packaging materials and meeting regulatory requirements. These challenges underscored the importance of balancing functionality and aesthetics in design decisions.
Reflection and Learning
Throughout the project, I learned valuable lessons about the complexities of managing cat allergies and the importance of providing accessible solutions. Challenges in sourcing environmentally friendly materials and ensuring regulatory compliance highlighted the need for careful consideration in design choices. These experiences underscored the significance of sustainability, usability, and brand consistency in design processes. My decisions were driven by the goal of creating practical and visually appealing packaging designs that effectively communicated the product's purpose, aiming to enhance the lives of individuals with cat allergies.
Final Solution
